Fair & Lovely Anti Marks Fairness cream is a dermatologically tested formula that is effective as a hyper-pigmentation solution. It reduces dark spots, blemishes and pimple marks. Formulated with a triple combo of Niacinamide, Ammonium Lactate and Vitamin E acetate, it penetrates deep within the epidermis and targets marks. Niacinamide helps lighten spots on skin and arrests melanin transfer to skin cells in middle skin layers. Ammonium Lactate is known to increase cell turnover and replenish new cells while also preventing melanin production at bottom layers of skin. Vitamin E acetate provides anti-oxidant action which helps prevent skin damage from external aggressors.